Mixr ●|● Olawole Oduntan

Mixr.

2024

Mixr.

2024

Mixr.

2024

Type

ui/ux, Interaction Design, User testing, dESIGN Framework, Prototyping

Client

Mixr.

overview

Mixr serves as a platform for sharing event-related media. With Mixr, those running an event can provide a QR code or hyperlink, enabling participants to either contribute to or view media from their event (such as a birthday bash, nuptials, commencement event, social gathering, and office function, among others). Mixr ensures a smooth user experience by employing AI to first present images where they are featured.

In-Dev

My Role

As the lead UI/UX Designer for the Mixr initiative, my duties encompassed the complete design process — starting from the preliminary studies and concept formulation to the ultimate actualization of the mobile app and web portal.

Problem Statement

Traditional methods of spreading memories from events are dispersed and often result in an uncoordinated experience. Attendees capture photos and recordings, yet their arrangement and sharing is a challenging endeavor. Event facilitators struggle with effectively accumulating and disseminating event-linked media amongst participants, thus generating a fragmented and unsatisfying experience for all parties involved.

The Goal

Mixr's goal is to revolutionize event media sharing and it aims to:

Centralize event media: Provide a single platform for attendees to easily upload, view, and share photos and videos from an event.
Personalize the experience: Leverage AI to prioritize and surface the media where each attendee is featured prominently.
Empower event organizers: Offer tools for event organizers to easily create and share event-specific pages, manage media uploads, and curate highlights.
Foster community: Encourage interaction and engagement among event attendees through features like comments, likes, and private sharing options.

dESIGN Framework

The design process was guided by a human-centered approach, prioritizing user needs and feedback at every stage. Key principles included:

Simplicity and intuitiveness: The app should be easy to use and navigate, even for users unfamiliar with complex technology.
Visual appeal: A clean, modern, and visually engaging interface is crucial for an enjoyable user experience.
Personalization: AI-powered features should deliver a truly personalized experience for each user.
Privacy and security: Ensuring the privacy and security of user data is paramount.

Design Planning & Thought Process

Prior to starting on the actual design, it was essential to establish the required framework.

User research: Conducted user interviews, surveys, and competitive analysis to understand user needs and pain points.

Information architecture: Defined the structure and flow of information within the app, ensuring a clear and intuitive user journey.
Wireframing and prototyping: Created low-fidelity wireframes to visualize the user interface and iterated on designs based on user feedback. Developed high-fidelity prototypes for testing and refinement.
Visual design: Developed a visually appealing and consistent brand identity, including color palettes, typography, and iconography.
AI integration: Explored and integrated AI/ML algorithms for image recognition and personalized content recommendations.

Prior to starting on the actual design, it was essential to establish the required framework.

User research: Conducted user interviews, surveys, and competitive analysis to understand user needs and pain points.

Information architecture: Defined the structure and flow of information within the app, ensuring a clear and intuitive user journey.
Wireframing and prototyping: Created low-fidelity wireframes to visualize the user interface and iterated on designs based on user feedback. Developed high-fidelity prototypes for testing and refinement.
Visual design: Developed a visually appealing and consistent brand identity, including color palettes, typography, and iconography.
AI integration: Explored and integrated AI/ML algorithms for image recognition and personalized content recommendations.

Challenges

Some of the challenges I faced during the process of creating a simplified outcome for the design emanated from these outlines:

AI accuracy: Ensuring accurate and reliable facial recognition and image analysis was a significant challenge.

Data privacy and security: Implementing robust security measures to protect user data and prevent unauthorized access.
Scalability: Designing a platform that can handle a large volume of media uploads and user interactions during high-traffic events.
User adoption: Encouraging widespread user adoption and engagement with the platform.

Some of the challenges I faced during the process of creating a simplified outcome for the design emanated from these outlines:

AI accuracy: Ensuring accurate and reliable facial recognition and image analysis was a significant challenge.

Data privacy and security: Implementing robust security measures to protect user data and prevent unauthorized access.
Scalability: Designing a platform that can handle a large volume of media uploads and user interactions during high-traffic events.
User adoption: Encouraging widespread user adoption and engagement with the platform.

Expected Outcome

Mixr is expected to revolutionize the way people capture, share, and experience event memories. By addressing the limitations of existing solutions, Mixr aims to:

Enhance the event experience: Create a more memorable and enjoyable experience for both event attendees and organizers.
Foster stronger community bonds: Facilitate easier sharing and connection among event participants.
Empower users: Provide users with greater control over their event media and how it is shared.
Create a new market opportunity: Establish a leading position in the emerging market for event-centric media sharing platforms.

This project demonstrates a commitment to user-centered design and the innovative application of technology to enhance social experiences.

This project demonstrates my ability to design user-centered and effective digital products that meet the needs of a dynamic and demanding market. I am confident that the Geken platform will continue to empower users to navigate the exciting world of cryptocurrency trading with confidence and ease

Next Work

Fitness Den